Web Site Promotion Basics
Your masterpiece Web site is now online,
the content is killer, the design is superb, it's the best on the Net.
Prepared for a tidal wave of hungry visitors, you fantasize about snarling
overloaded service providers. Mustering your renowned patience, you check your
hit counter. In disbelief, you click reload to make sure the silly thing is working.
Suppressing guilt, you reload a few more times to help it along.
Those who wait for the world to surf in will eventually give up, or die waiting.
Your Internet efforts are only beginning with the launch of your perfect website.
On the Net as in the traditional marketing world, if no one knows you exist they
will not come to visit. Establishing a reputation takes as much effort in cyberspace
as it does in real life. Strategies and techniques are different, but for both,
it is an ongoing, evolving process. Here are some online promotion basics to get
your Web site noticed and keep it visible.
Organize your Tools
A longer descriptive title for name only listings
Key words -- by order of importance
Site descriptions in various lengths
Begin by constructing a promotional content folder. Prepare your advertising copy and
collect resources. For accuracy, open this folder to cut and paste when you do
site submissions and announcements. An incorrect URL can take longer to get changed
than submitting a new one. You must get it right the first time. Put the following
items in an easily accessible folder:
A paragraph, 50 words or less
A few sentences, 25 words or less
A one sentence description
Logos and banner URLs
Make note of image size by pixels and K
Article inspired by Regina Garson, editor and publisher of
Magic Stream Journal.