Looking for More Traffic?
by Beverly Miller
You've optimized your Meta tags,
submitted your web site until your fingers are tired, and tried banner
exchanges. But even though these have helped, you still aren't getting
the kind of web site traffic you hoped for. Are there any other techniques
Doorway or Gateway pages are a technique that used responsibly can boost
your chances of being found in the upper 30 returns from a search using
your keywords. The key words here are "used responsibly". These
pages are designed to optimize your chance of being found using a specific
keyword or phrase. This is not a technique to "spam", but a way
to make it easier for search engines to correctly index your site. Create
single pages that focus on individual keywords that you are promoting.
These pages can then be linked to anywhere within your site. This can be
especially useful in framed sites or sites that rely on dynamically generated
pages. These types of sites are often difficult to get indexed properly.
Everyone Loves Giveaways
If you look at the top keywords used in search engines you will usually find
"free" listed among the most popular. Offering something for free
on your web site can be a great way to attract more visitors. This doesn't have
to be a product that costs you anything but some time. You can offer free
articles or tips, a free-for-all link page, or free samples of your product.
This works just as well if you are offering a service and not a product. Offer
a short free trial. Once people try your service, they may find it is just what
they have needed. We offer free
graphics we have created and update them
frequently. We receive a fair number of repeat visitors because of this.
Contests and awards also attract a lot of visitors. If your contest relates to
your business you tend to attract the type of people who are already interested
in what you have to offer. If you give them the chance to sign up for your
newsletter when they enter the contest, you are also building a good base of
email contacts. A newsletter can be used to let subscribers know about new
services or products you offer and keep your business fresh in their minds.
Offering a well-designed award can also help to build contacts and
The Internet is no different than the "real" business world. You
need to constantly work at building contacts, offering fresh content, and
giving your visitors something to keep them returning to your site.
Beverly Miller is a free-lance
designer, developer, artist, and author located in Grand Marsh, Wi., USA.
Co-founder of Silverleaf
Design, Beverly has been very active on the World Wide Web for more than
three years. A firm advocate of Helpware, Beverly can oft times be found at
Virtual University where she
is a volunteer assistant instructor. A winner of the Internet
Brothers Plaque for Helpware Excellence, Silverleaf Design will help you
create your presence on the Web with Site Design, Graphics, Hosting, Marketing,
and Consulting. Stop by their site, you'll be glad you did, and tell them the
Internet Brothers sent you.